Website Design, UI/UX
2023Design
Tools
Figma
Miro
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Collaborators
Beehive Design Team
Wavelength Music
Check out the full website here!
The Problem
As a non-profit arts platform that presents concerts, festivals, and conversations about music and city-building in the Toronto area, Wavelength needed a brand and website that speaks to the organization’s commitment to celebrate, showcase and foster local music artists and its community.The Solution
The new website works fully and completely as an informative and functional platform. But it conveys an overall brand concept that is distinctly Wavelength. It explains how Wavelength passionately conducts its practice of curation skillfully and diligently like no other.Mood Board and Inspiration
The Theme
We created many themes to unite everything Wavelength stands for, and the client resonated most with the theme of Deep Dive. The new theme to drive the new brand identity invites audiences to engage and take pride in their identity and self expression by being a part of the Wavelength Music culture. It represents simplicity, elegance, versatility, fluidity, and timelessness.
People (Target Audience)
- Indie music and indie arts enthusiasts
- Primary: Adults, 25-34 years old,
- Secondary: Adults 18-24 years old
- Tertiary or Secondary: Adults 35-44+ years old
- (Local) Toronto, GTHA*+
- Inclusive of gender association, male, female, LGBTQ2S++, youth, BIPOC
- Indie music and indie arts enthusiasts
- Primary: Adults, 25-34 years old,
- Secondary: Adults 18-24 years old
- Tertiary or Secondary: Adults 35-44+ years old
- (Local) Toronto, GTHA*+
- Inclusive of gender association, male, female, LGBTQ2S++, youth, BIPOC
Activities
Users will be able to connect with Wavelength as well as with musicians and be redirected to their personal pages to learn more about them. Users can also research past and current festivals.
Users will be able to connect with Wavelength as well as with musicians and be redirected to their personal pages to learn more about them. Users can also research past and current festivals.
Context
Clients in search of information about Wavelength and will likely be browsing musicians and events casually at home or with friends while out in search of things to do locally in Toronto either in advance or last minute.
Clients in search of information about Wavelength and will likely be browsing musicians and events casually at home or with friends while out in search of things to do locally in Toronto either in advance or last minute.
Technologies
The main technologies provided on this website will be redirecting users to social media and contact pages of artists, donation forms, as well as ticket purchases.
The main technologies provided on this website will be redirecting users to social media and contact pages of artists, donation forms, as well as ticket purchases.
System Map
Wireframes
