Boots and Hearts Festival Identity
Design IntentAn exciting youthful design inviting audiences, typically North American country music and nature lovers ages 16-34, to the heart of country music with warm colours, organic shapes, and a unique rustic font paired with a modern sans serif.
History of Boots and Hearts Festival
Boots and Hearts is an annual four day country musical festival that takes place at the beginning of August at Burl’s Creek Event Grounds in Oro-Medonte, Ontario, Canada. This multi-day country music and camping festival is produced by Republic Live Inc. and is owned by Stan and Eva Dunford. The festival began in 2012, where it took place at the Motorsport Park in Bowmanville, Ontario. Soon after, it was moved to Burl’s Creek Event Grounds, 15 minutes north of Barrie, which provides a campsite for festival goers who have traveled a far distance and want to experience multiple days of the festival.
Target Market
Extraverted North American females and males ages 16-34 of higher income families who listen to and enjoy country music.
